The reality is that no business can say they are truly sustainable, but we believe it’s important to take action however big or small. There is no silver bullet, but instead, multiple strategies need to be formed, implemented, evaluated and improved. Making conscious design decisions about the way a product is developed and the plastic selected will have a positive impact. There is some great content online to inform businesses about making sustainable choices. A good place to start is to visit the UN website and read about their “17 sustainable development goals (SDGs) to transform our world.”