Innovative and agile industrial design services

Toy and Game Design

Phase Two is a newly formed agile and progressive industrial product design agency. Collectively we have over 30 years worth of experience developing market-leading products and experiences for the toy and game sector.
phase-two-speckles-grey-02_industrial-product-design-agency-company.png
"The toys and games sector is one of the most creative, dynamic and rewarding parts of our business, we help create experiences that inspire and memories that last a lifetime."

Matthew Hall, Co-Founder of Phase Two

Toy Design Tool Kit

 

We are familiar with the creative needs of the toy and game sector and have the experience and tool kit to support R and D teams or inventors looking to bring ideas to life and take them to market, making the most of every opportunity.

 
toy_design_sketch_ipad.jpg

Rapid Concepts

We know that rapid concept generation is a vital part of the process. Whether it’s from a blank canvas or expanding on an existing idea we add value by using creative thinking blended with brand and commercial understanding.

 
dohracers2.jpg

Presentation Visuals

Presentation visuals and dynamic presentations help share the concept with variety of stakeholders. Whether gaining internal but-in, licensor approval, play testing or sharing with customers we can tailor the presentation to suit your needs to make maximum impact.

Play Prototypes

Designing great play experiences means making things fast to learn quickly what works best. Using rapid modelling materials we like to iterate a design in the real world rather than getting too bogged down in constrained data at the outset of concept exploration.

 
toy+design+CAD.jpg

Data and Prototypes

3D Data and Prototypes can be used to enhance visuals or to communicate with manufacturing partners, the quality of information communicated can directly enhance the final product whilst reducing risk in timelines. We are experienced with materials and manufacturing process we will take the data as far as is required.

 

Character Design

Characters can form a strong emotional bond with the viewer and become valuable brand ambassadors. We provide designs that connect with the target market but also have the experience in making them a reality.

rough character sketch book 2.jpg
all characters square.jpg
pencil sketch note book mock up character_square.jpg
theglitchez_logo.jpg

Play Experience

Our team are experienced in working with internal design teams and inventors. We have collaborated with a wide range of toy and game manufacuturers across in-house and licenced brands.
toy comp.jpg
phase-two-speckles-grey_industrial-product-design-agency-company.png